AI product build
Full case studyAegis
An AI-assisted creative intelligence pipeline that turns competitor landing pages into ad concepts, risk review, and safer rewrite suggestions.
AI workflowNext.jsGeminiRisk review
Work
Systems, tools, guides, and receipts.
A curated look at the work behind the positioning: AI workflows, internal tools, knowledge systems, support enablement, technical documentation, and communication systems.
Featured case studies
The deeper stories.
Internal workflow tool
Full case studyNew Analyst Tool
An anonymized internal analyst workflow tool built at Abnormal to bring reference guidance, embedded learning, and repeated workflow support closer to daily analysis work.
Internal toolingAnalyst supportWorkflow designDocumentation
Support workflow tool
Case study coming soonSail Snapper
A CX support tool for capturing, annotating, and sharing screenshots more cleanly inside fast-moving support workflows.
CX operationsTool documentationWorkflow supportIteration
Chrome extension
Case study coming soonChartFinder
A browser-extension workflow tool designed to reduce repetitive lookup and copy/paste work in support contexts.
Chrome extensionSupport automationWorkflow designChangelog
Knowledge ecosystem
Full case studyPirate Ship Knowledge Systems
A large-scale knowledge and enablement system spanning Notion governance, onboarding, SOPs, internal communications, training, and cross-functional support.
Knowledge managementNotionEnablementInternal comms
Mini case studies
Smaller artifacts, still real systems work.
Not every useful thing needs a full case study. Some projects are best shown as focused examples of judgment: how to explain something clearly, reduce friction, coach a team, document a workflow, or make a recurring problem easier to handle the next time it appears.
Navigating Spicy Users
Designing Calm
A support training guide for difficult customer interactions, de-escalation, tone repair, emotional regulation, and practical scripts.
CX trainingDe-escalationTone systems
Navigating Customer Resistance
Navigating Solution Resistance
A companion guide for helping support teams work with customers who are frustrated, stuck, or resisting the available solution.
Support coachingPolicy communicationBoundaries
Information access proposal
Go Links Proposal
A proposal connecting information architecture, internal search behavior, knowledge findability, and the business case for faster access.
Information architectureProposal writingFindability
Crew-facing tech guides
IT SOPs
Plain-language technical documentation for common support scenarios, device workflows, access requests, troubleshooting, and self-service guidance.
SOPsTechnical writingSelf-service
Evidence Wall
The receipts drawer, curated.
Knowledge hub
Knowledge Dock
Source-of-truth system design, Notion governance, page organization, and knowledge-home thinking.
Training module
Introduction to Notion Lessonly
A learning experience designed to make Notion adoption feel approachable, useful, and less intimidating.
Onboarding
New Cadet Welcome
Welcome and orientation material designed to help new team members find their footing quickly.
Voice system
PX Communications Style Guide
A tone and communication reference for keeping internal messages clear, consistent, and human.
Leadership enablement
Active Leadership Guide
Guidance material for managers and leads navigating expectations, team support, and active communication.
Learning design
Presentations and Learning Material
A collection of presentation and enablement artifacts across onboarding, training, internal tooling, and AI exploration.
Employee engagement
Talk Like a Pirate Week
Event planning, internal communications, stakeholder coordination, and creative execution for a branded culture initiative.
AI literacy
AI Tools Exploration
A branded internal presentation exploring creative AI tools and practical workplace use cases.
Support wellness
Emotional Regulation Guide
A self-care and performance guide for support reps navigating high-pressure queue days and emotional load.
The pattern is not one project. The pattern is turning messy work into something people can actually use.